European Fund

Digitization of sales channels

Name of the operation: Digitization of sales channels – presentation video and e-catalog

Presentation video

Short description of the operation presentation video: We made an attractive presentation video of the company, the production process in the company and the products we market. The recording lasts 2 minutes, as it must quickly attract the attention of viewers, deliver key information and arouse the curiosity of viewers.

Objectives of the operation – presentation video: With our video we created an interesting promotional video story, which became an effective marketing tool. We inform them about our products, services and innovations in a fast and picturesque way, so that they decide to buy faster and easier.

Result of the operation: Increased sales in foreign markets and increased recognition of the brand Strojna Maribor d.o.o. abroad.

Subsidy amount – presentation video: EUR 5,000.00

E catalogue

Short description of the operation – e-catalog: An external contractor created a technologically and substantively renewed interactive multilingual e-catalog, which is published on our renewed website.
The goal of the operation – e-catalog: A new, dynamic and interactive e-catalog facilitates the review and selection of products we sell and encourages customers to review the catalog and make it easier for them to purchase the product.
Result of the operation: Increased sales in foreign markets and increased recognition of the brand Strojna Maribor d.o.o. abroad.

Subsidy amount – e-catalog: EUR 3,000.00

The operation was selected for co-financing at the Public Call for co-financing the digitization of sales channels and presentation and marketing materials for promotion in foreign markets.

The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.

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